Improve your conversion rate using retargeting landing pages

Improve your conversion rate using retargeting landing pages

According to Marketo, approximately 96% of visitors that visit your website are not ready to buy. What does this mean? Well, it means that 96% of visitors that you spent time and your hard-earned money to bring to your website leave without doing anything.  Not even a click on a button, no filling of a form and no conversion whatsoever! That’s a dead end of any hope of conversion, right? Not exactly! Here’s some good news. According to a study, retargeted ads produce a 726% lift in website visitation after 4 weeks. And you know what’s better? “Retargeting can increase conversion rates by 147%.” Retargeting (also known as remarketing) ensures that there is no flat conversion line after a visitor leaves your website. This marketing strategy ensures that your visitors don’t forget your value proposition even after leaving your website, and click to get it as soon as the time is right for them. This article will give you a comprehensive account of what retargeting is and the things it can do for your conversion rates. What is retargeting? You know how you sometimes feel that certain ads are stalking or tracking you? All you did was search for a pair of boots some days back and since then it appears that whatsoever website you are on, you see the same boots staring at you, screaming, “buy me, buy me!” That particular ad is a remarketing ad, and stalking is exactly what these campaigns are created to achieve: They call back a visitor who’s gone astray because, you see, sometimes a buyer’s journey is not linear. Remarketing or retargeting...