Content marketing is red-hot, but after creating brand awareness, driving traffic and proving your industry authority, how can you use content to convert prospects into leads and paying customers?
Conversion rate optimization is all about increasing the number of site visitors who complete a site goal, no matter if it’s a purchase, a download or a sign-up. No matter how much extra traffic you generate, it is meaningless if your site isn’t up to scratch. If a website doesn’t match expectations or engage your users then, no matter how stunning your ads are up to this point, your traffic will bounce, maybe never to return.
If you haven’t found out yet, the enrollment period for GPeC SUMMIT — the 12th yearly edition of the most important E-Commerce event from Romania — is on.
Considering the outstanding speakers line-up and the transmitted content, we strongly believe this event is a must for any online e-shop. (Read more…)