Crafty, smart and eloquent Call–to–Action button is capable of strategically guiding you through the website to complete certain actions – from buying the product or filling in the sign-up forms. As simple as that. So, what is the secret of the successful CTA buttons? A balance of an attractive, simple design and “stick out like a sore thumb” kind of copy.
The importance of a killer ‘Call-to-action’
Think about all the times you’ve signed up for things in your life. Each one is likely a result of an effective call-to-action short sentence.
If you hadn’t been drawn in by the copy or design of the call-to-action, or been guided so eloquently through the signup process, you would probably use fewer apps and websites.
Your call-to-action needs to be “an instruction to the audience to provoke an immediate response” pointing out the way in which the customer will benefit from your inducement.
So you have to create a CTA that is easy to see and shows above-the-fold in your email content. Use short, simple action words, such as: start, join, discover, learn, get, order, buy. (Read more…)