A brand’s value is based on how much profit it makes, how strong the brand is in comparison to the competitors and the role that the branding plays in the product purchase.
How great would it be if every single one of your first-time customers kept coming back for more? Wouldn’t it be even better if they loved your brand so much that they told all of their friends about you?
Wouldn’t it be great if every single one of your first-time customers would keep on coming back for more? Or even better, if they loved your company so much that they told all of their friends about you?
The importance of a killer ‘Call-to-action’
Think about all the times you’ve signed up for things in your life. Each one is likely a result of an effective call-to-action short sentence.
If you hadn’t been drawn in by the copy or design of the call-to-action, or been guided so eloquently through the signup process, you would probably use fewer apps and websites.
Your call-to-action needs to be “an instruction to the audience to provoke an immediate response” pointing out the way in which the customer will benefit from your inducement.
So you have to create a CTA that is easy to see and shows above-the-fold in your email content. Use short, simple action words, such as: start, join, discover, learn, get, order, buy. (Read more…)