Loyalty, more than a marketing tactic!

Loyalty, more than a marketing tactic!

Marketers think of loyalty as a demand or a lever to produce higher revenue, but it’s so much more. We demand loyalty from customers, and we chase it fervently, but few take a moment to realize that to get something, you often must be the first to take that step. Marketers must prove loyalty to customers before they can expect anything in return.