How great would it be if every single one of your first-time customers kept coming back for more? Wouldn’t it be even better if they loved your brand so much that they told all of their friends about you?
Marketers think of loyalty as a demand or a lever to produce higher revenue, but it’s so much more. We demand loyalty from customers, and we chase it fervently, but few take a moment to realize that to get something, you often must be the first to take that step. Marketers must prove loyalty to customers before they can expect anything in return.
Wouldn’t it be great if every single one of your first-time customers would keep on coming back for more? Or even better, if they loved your company so much that they told all of their friends about you?