Seasonal keywords: How to boost your holiday traffic

Seasonal keywords: How to boost your holiday traffic

SEO is an essential tool all year long, but did you know that you should switch up your keywords for the upcoming holidays? According to statistics, about 51 percent of consumers prefer shopping online and will turn to search engines to find the perfect gifts, tips on how to host the best holiday party and holiday recipes.

Black Friday 2018: Is your brand ready?

Black Friday 2018: Is your brand ready?

Even if Black Friday is months away, the hype has already begun, with reports on where consumers can find the best deals gathering pace. But consumers aren’t the only ones who should be preparing, brands should be too. Because the earlier and more prepared they are, the better they’ll perform during this massive eCommerce event, which is getting bigger every year. So here what you should consider before the holiday: