Knowing that you only have a few seconds to capture your new visitor’s attention before they bounce, how would you like an effective, proven way to increase newsletter sign-ups, reduce abandoned shopping carts, and convert more of your traffic for every single new visitor?
When running an online store, it’s easy to forget that visitor #4578 is a real, live person, subject to biases, persuasion techniques, psychological theories, etc. Having a basic understanding of some of the most popular persuasion techniques can put you ahead of the competition. You’ll have more insight into why visitors abandon their carts, why they buy and how they’re persuaded. More importantly, you’ll have insight into how you can turn theory into practice, science into cold, hard cash. (Read more…)
What can you do to win customers if you’re running an e-commerce store? But what if you could capitalize on more of those lost opportunities and get more business?
Once you’ve built your website, the temptation is to think of it as finished. Now your aim is to get more visitors. After all, if you’re making 10 sales for every 1000 people to visit, then getting 2000 people to visit will mean 20 sales! Right?
Not necessarily. Were that true, however, how much will it cost to double your visitor count? For more sites, plenty. What if, instead of doubling your visitor count, you worked to double your sales from your existing customers? (Read more…)
As a store owner, you want customers to purchase products, however, you might also want them to create an account, sign up for your email list, or follow you on social media.
Conversion is about getting customers to take an action that moves them deeper into your sales funnel. Taking the steps to convert the customer can bring in more money both in the short term and long term. If you develop a strong relationship with your customers, you can build a loyal fanbase who will continue shopping on your website and you’ll also have access to a wider customer base that you can re-market to. (Read more…)
Artificial intelligence is revolutionizing so many aspects of our lives. From the way we operate appliances in our homes to the way that children play with toys. Also, is starting to have a significant effect on the way e-shops attract and retain customers.
New algorithms, powerful new computer technologies, and access to massive amounts of digital information have created significant opportunities for the rapid growth and adoption of machine learning techniques all around us. E-commerce has been an early adopter, though it is still very early days, and the possibilities to delight customers with these technologies are endless. (Read more…)