Facebook copy secrets for more conversions

Facebook copy secrets for more conversions

Want better Facebook ad conversions? Wondering how to write compelling Facebook ad copy? That can be achieved and one way to do it is right in these phrases. Curios? Keep on reading to learn how to write a Facebook copy that improves your conversions.   The “So that” statement The most common Facebook ad copy mistake is writing about the features of a product or service, rather than the benefits. Features may be appealing, but they don’t explain why someone should buy the product. Consumers want to know the real reason they should purchase. How will it change their lives for the better? What value will it bring them? Why is a particular feature important? Every time you write Facebook ad copy to explain why someone should buy your product/service, simply adding “so that…” to the end of each reason will prompt you to write about the real benefit. That’s what will compel people to take action.   “Yes” Questions One of the most powerful Facebook ad copy techniques is to polarize people. You want your ideal customers to see your ad content and be drawn in. You want people who aren’t your ideal customers to be sent away. Polarizing people doesn’t mean you have to be obnoxiously controversial. It just means you should create an ad for your customer and nobody else. It doesn’t matter what you want to share; it only matters what your ideal customer wants to see. One of the easiest ways to achieve that is by asking “yes” questions. These are questions that only your target customer will say yes to. Putting yes questions...
Advertising in an ever-changing market!

Advertising in an ever-changing market!

Bit by bit traditional advertising like TV and newspapers are replaced by new ones such as mobile and video. And on top of that, a new generation of consumers are rising and they simply won’t accept being interrupted. That means those responsible for spreading the word about products or services are going to have to work more innovative to accomplish their goals.

Radio, the next PPC channel for your business?

Radio, the next PPC channel for your business?

It’s no secret that brands regularly leverage targeted advertising tactics to more accurately hone in on desired audiences, increase the conversion rate and maximize ROI. But what would you say about targeted ads on the radio of cars? Sounds SF or unconventional? What if I told you is already possible?