The holiday shopping season is already here, and if there’s one thing that will happen for sure is that a majority of shoppers will abandon their carts this year. But does it really have to be this way?
Many people think a logical argument with facts, figures and product specs is the best and only way. The truth is that the brain is quite emotional. A better understanding of how the brain makes decisions and how emotional persuasion works will help you improve conversions and your bottom line.
What can you do to win customers if you’re running an e-commerce store? But what if you could capitalize on more of those lost opportunities and get more business?
Once you’ve built your website, the temptation is to think of it as finished. Now your aim is to get more visitors. After all, if you’re making 10 sales for every 1000 people to visit, then getting 2000 people to visit will mean 20 sales! Right?
Not necessarily. Were that true, however, how much will it cost to double your visitor count? For more sites, plenty. What if, instead of doubling your visitor count, you worked to double your sales from your existing customers? (Read more…)
Don’t let the competitors define your growth strategy. Instead, focus on what matters the most ─ customers.
Let’s be honest! We all care about what others think and in business that often means measuring the competition.
Me, myself and MY problems!
While it’s important to keep an eye on competitors, it’s unwise to base your strategy on what they do, because you will always be a step behind. How can you be innovative if you always wait for them to make a move?
Also, you are too focused on today. The present is important, but thinking about the future is essential for business growth, and that means freeing yourself from comparison.
Rather than worrying about your competitors, focus on what matters most: Your customers. After all, without them, your business would cease to exist.
That is not to say you should ignore the competition. But the difference is that you should keep an eye on your competitors to get information, not instructions. (Read more…)
In 2015 over $70bn were spent as result of the Black Friday phenomenon. Moreover, the amount of money coming from online spending had doubled. This is both an opportunity and a challenge in disguise for any store owner. I don’t want to panic you, but Black Friday 2016 is just around the corner…
So, the most common problem for you, the store owner, is to make sure that the big amount of visitors coming to your website actually convert into customers. According to statistics, on average, retailers are losing around 60% of total sales to abandoned carts on the website. But guess what? This big shopping stunt gives you the perfect opportunity to increase sales during Black Friday by recovering those pesky abandoned carts. (Read more…)