Remarketing on Facebook: The trick for increased sales

Remarketing on Facebook: The trick for increased sales

Let’s imagine the sales funnel as a series of steps. In order to reach the top of the stairs (make a purchase), your customers have to take each step, one at a time, in the correct order.
At each step in this process, you’re bound to lose people. Perhaps only 40% of the people who reach the first step make it to step two. Maybe 60% of those people reach step three. And only 10% of those people reach step four. And so on.
You just need to find the steps where most people are getting stuck and come up with solutions to help them get unstuck. But that begs the question: How do you do that? How do you get back in front of those “stuck” people and get them moving through your sales funnel once again? The answer, simply put, is remarketing.

What is Remarketing?
Basically, remarketing allows you to keep track of the people who visit your website. Then it gives you the power to follow them around on the web and show them relevant ads and offers that have to do with what they viewed on your site.


The awesome thing about using Facebook for your remarketing is that it’s relatively simple to set up. If you have the Facebook pixel installed, then you already have everything you need to keep track of what people do on your website.

 

A gentle reminder can go a long way!
Just because someone didn’t take the next step in your sales funnel doesn’t mean they don’t want to. Or that they wouldn’t take the next step if they had another opportunity. There’s a good chance that something distracted them.


And when that kind of thing happens, the best thing you can do to help move people along through your sales funnel is to give them a gentle reminder. That’s exactly what remarketing does, and that’s why it’s such a powerful way to improve your advertising.

Why it is more important than ever
In the early days of digital marketing, there was no such thing as remarketing. But today it’s a vital part of any successful ad campaign. And it’s only becoming more and more important over time.


Why? Because traffic campaigns are getting crowded. And all that competition is leading to increased prices. Fortunately, there are ways to offset these rising costs. And remarketing is one of those ways since it is especially powerful on Facebook.

 

The cost for remarketing ads on FB is way cheaper than the cost for clicks to cold traffic. Cheaper clicks + warm traffic = high ROI campaigns and more customers flowing into your business.

 

remarketing


Why remarket on Facebook?
Still not convinced? With Facebook’s active monthly user base larger than China’s population, and 22 billion ad clicks per year, the opportunities to gain more business through Facebook ads are endless, and what better way to start than with familiar faces?


If someone has already visited your site, downloaded your e-book, or engaged with your app, the chances of them interacting with your ad and purchasing from your brand are much higher than if they saw your brand for the first time on Facebook. In fact, Facebook remarketing ads get 3X the engagement than regular Facebook ads!

If planned, executed and optimized well, Facebook remarketing ads can be a cost-effective and efficient way of driving additional revenue to your store. Plan out your remarketing campaigns carefully, and be sure to combine them with a great traffic generation strategy to make the most of your ads.

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