Just like Google gets algorithm updates continuously, Google Ads are getting better as well. So you might be wondering whether it’s time to complement your text ads with Google Shopping Ads and if there are benefits in doing that. This post will outline 6 advantages of Google Shopping Ads and how they will make your products more visible. So let’s dive in.
1) Increased Visibility (On Mobile Too)
Probably the best part about Google Shopping Ads is that you don’t have to be popular. Even if you don’t have a brand that people are familiar with, your products can still gain more visibility than ever.
That is because your products are displayed based on the customers’ keywords and they will be the first thing the customers will see.
Speaking of visibility… since a big chunk of searches are performed through mobile devices, Google Shopping Ads by Retargeting will take up roughly 50% of the display space, which means that your products will have great visibility.
2) Enhanced Click-Through-Rate
Another great advantage of Google Shopping Ads is that they are more powerful than AdWords text ads and that’s thanks to the visuals. Therefore, more online entrepreneurs are investing more in Google Shopping Ads because these ads lead to a 26% increase in conversion rates.
Image-featured ads are preferred both by customers who already know what they are looking for, but also by those who are not sure yet what they want to buy and they need a product thumbnail to make up their mind.
3) Lower Cost-Per-Click
Since Google Shopping CPC (cost per click) and PPC (pay per click) are influenced by CTR, the better the CTR the lower your CPC. Generally, campaigns launched through Google Shopping ads require a lower CPC, which is another reason more retailers prefer this way of advertising. It saves them money while bringing more traffic for their budget. It’s a win-win. More precisely, compared to text ads, Google Shopping Ads require a 23% lower CPC.
4) Higher Return On Investment (ROI)
Having the advantage of a lower CPC and a better CTR means that the ROI will get better as well. This will give you some leverage in business, more precisely in your advertising and marketing efforts.
However, how do Google Shopping Ads generate a better ROI? That is because they are targeted towards the right audience. In other words, the ads will be displayed only to customers who are already searching for the type of product you’re selling.
5) Better Chances to Make More Sales
Since Google Shopping Ads come with visual aids compared to text ads, they also provide more relevant product information. Therefore, customers who visit your online store will have made a clear idea about the items they want and they will be more likely to purchase. To put it simply, with Google Shopping Ads, you don’t have to worry so much about users jumping ship on their way to checkout.
The ads contain your brand name, price, product rating, product name and image. So, customers who are not familiar with your brand yet may still be interested in your product thanks to a high-quality thumbnail, great price and high rating.
This is the default display option which appears above the organic search results and text ads. However, this function can be customized, so that your Shopping Ads appear on the right side of the search results page.
By having the ads displayed on the right side of the screen, it is much easier for the reader to follow along and check the products.
6) Google Shopping Ads are a Piece of Cake to Manage
Compared to text ads, Google Shopping Ads function in a much simpler way. For example, with text ads, retailers have to do some keyword research, select the keywords they want to rank for and then bid for them.
On the other hand, Google Shopping Ads don’t rely on keyword research at all, so you don’t have to do any bidding because Google selects the relevant keywords based on the data feed of your products. In other words, Google does all the heavy lifting for you, so that your products rank well on the search results page.
Why You Should Activate Google Shopping Ads with Retargeting
Retargeting uses Google Shopping Ads to show your products to a wide range of potential customers. Since Google Shopping Ads by Retargeting are based on machine learning, they are optimized automatically based on your product catalog and the audience you want to target.
In other words, using Google Shopping Ads, you will be able to maximize conversions and achieve your business goals. Thanks to this new functionality, Retargeting will help you reach and connect with the customers that are truly interested in what you have to offer.
In this post you learned why Google Shopping Ads can complement text ads, how they can increase the quality of your advertising strategy and how you can implement them using the Retargeting.biz platform.
Now it’s time to take your online store to the next level by boosting the visibility of your product catalog with Google Shopping Ads.