The “Swipe Up” feature on Instagram Stories is a very popular way to get more traffic to your website. The option enables you to add a direct link back to your site, which your Stories viewers can then access by simply swiping up on your Stories frame. But, unfortunately, it is only accessible to those with 10,000 or more followers or a verified profile.
Pinterest is a great source of traffic for e-commerce due to the platform’s focus on visuals. Users can find pins on almost anything they want and most times these people are already in a buying mood. If you’re not tapping into Pinterest traffic potential as an e-shop owner, then you’re already missing a lot.
At its core, social media marketing is all about connecting with your audience and offering them something so valuable that they keep coming back for more. But, once you generate a loyal following, the next step is leveraging it to your advantage. After all, you can offer all the value in the world and your audience will love you for it, but at the end of the day, if you gain nothing out of it – what’s the point?
Want to boost your social media engagement? Craving more likes, shares and comments on your posts? Social media marketing is a must for all modern age businesses, marketers, entrepreneurs, and personal brands.
These days, social media interactions can make or break a business. Multiple studies have shown that the majority of consumers now expect a response from a brand on Twitter within an hour. And on Facebook the expectations are similar, about 42% of customers also expecting a response within one hour of posting.