At its core, social media marketing is all about connecting with your audience and offering them something so valuable that they keep coming back for more. But, once you generate a loyal following, the next step is leveraging it to your advantage. After all, you can offer all the value in the world and your audience will love you for it, but at the end of the day, if you gain nothing out of it – what’s the point?
Want to boost your social media engagement? Craving more likes, shares and comments on your posts? Social media marketing is a must for all modern age businesses, marketers, entrepreneurs, and personal brands.
These days, social media interactions can make or break a business. Multiple studies have shown that the majority of consumers now expect a response from a brand on Twitter within an hour. And on Facebook the expectations are similar, about 42% of customers also expecting a response within one hour of posting.
Instagram is primarily a visual platform, but its posts have an entire area of real estate that can serve to increase traffic to your website, your number of Instagram followers, and even your sales. A strong visual on Instagram can make users “slow their scroll” and stay locked on your post, but a carefully thought out caption can do a lot more heavy lifting in terms of marketing and sales.