E-commerce needs to come out and play. Follow your inner child and learn how to sell children’s products and toys online! The best toys and children’s items open up our imaginations. They teach us about ourselves, as well as the world around us. Keep your children’s articles and toys online shop practical and smart (without spoiling the fun) and show your competitors not to play around with you.
Focus your energy on a specific niche to be unique. Use smart pop-ups to fill their shopping cart and turn your search engine into a virtual shopping assistant. If they convert, make them loyal. Constantly engage with your social media followers and boost credibility using user generated content.
The “Swipe Up” feature on Instagram Stories is a very popular way to get more traffic to your website. The option enables you to add a direct link back to your site, which your Stories viewers can then access by simply swiping up on your Stories frame. But, unfortunately, it is only accessible to those with 10,000 or more followers or a verified profile.
Pinterest is a great source of traffic for e-commerce due to the platform’s focus on visuals. Users can find pins on almost anything they want and most times these people are already in a buying mood. If you’re not tapping into Pinterest traffic potential as an e-shop owner, then you’re already missing a lot.
At its core, social media marketing is all about connecting with your audience and offering them something so valuable that they keep coming back for more. But, once you generate a loyal following, the next step is leveraging it to your advantage. After all, you can offer all the value in the world and your audience will love you for it, but at the end of the day, if you gain nothing out of it – what’s the point?