Global Supply Chain Crisis – An E-commerce Survival Guide

Global Supply Chain Crisis – An E-commerce Survival Guide

The global logistics and supply chain scene is in a dire state. Most online shops are now learning a tough risk management lesson, struggling to keep up with the increasing demand preceding the holiday season. Find out which marketing tricks you can use for your online shop to make the most of your inventory, increase profitability, and enhance customer loyalty!

Black Friday 2021: Best Practices for a Glimmering Success

Black Friday 2021: Best Practices for a Glimmering Success

Whether you are a retailer or a buyer, November is synonymous with the most awaited event of the year – Black Friday. When it all comes down to speed and volume, online stores need to prepare ahead of time and concentrate all their efforts on optimizing and facilitating the buying process. Discover the best-performing marketing campaigns for Black Friday and how you can get record sales this season!

How Personalized Newsletters Can Boost Your Conversion and Retention Rate

How Personalized Newsletters Can Boost Your Conversion and Retention Rate

Personalized newsletters allow you to send a slightly different version of the same email to each subscriber, depending on their demographics, browsing behavior, previous purchases, etc. Implementing personalization technologies is complex, but with the right tools at hand, your Conversion Rate, sales, Average Order Value, and customer loyalty will definitely skyrocket.