You’ve created a product or service and now want to get it to the masses as quickly as possible. But which marketing channels should you invest in? Although Google Ads and Facebook Ads had the highest conversion rates by far, content marketing had over a 600 percent return on marketing spend. The obvious lesson here is that mastering copywriting is a necessity. So, how do you write effective copy? Here are some answers:
Creative marketing campaigns are the essence of your success. Without them, you lack the means to reach and engage with your audience. But what is creative marketing and how should your analytics strategy work in this regard?
Your content marketing plan is a big investment of time and resources. You write, share, curate and promote content with the goal of increasing engagement.