The State of Email Marketing in 2016 Infographic

The State of Email Marketing in 2016 Infographic

Email is not dead. In fact this year, email usage is at an all time high and that’s why marketers invest more and more in this channel. Even if in the last 2 years more and more articles, appeared in the media, stating that email is on its last legs, those statements couldn’t be further from the truth. (Read more…)

Sell more this Black Friday with Retargeting

Sell more this Black Friday with Retargeting

In 2015 over $70bn were spent as result of the Black Friday phenomenon. Moreover, the amount of money coming from online spending had doubled. This is both an opportunity and a challenge in disguise for any store owner. I don’t want to panic you, but Black Friday 2016 is just around the corner…
So, the most common problem for you, the store owner, is to make sure that the big amount of visitors coming to your website actually convert into customers. According to statistics, on average, retailers are losing around 60% of total sales to abandoned carts on the website. But guess what? This big shopping stunt gives you the perfect opportunity to increase sales during Black Friday by recovering those pesky abandoned carts. (Read more…)

Why Choose Shopify For Your Online Store

Why Choose Shopify For Your Online Store

There are thousands of eCommerce platforms out there and choosing the right platform for your online business can be a very difficult matter. Having to go through a huge number of pages full of features and explanations, quickly transforms into a chore without benefiting your business in any shape or form. This is why we did all the research and testing ahead of time, and time after time Shopify was between the leaders in many categories. (Read more…)

How to win the Local Search battle

How to win the Local Search battle

Location, location, location. There is a lot to learn from this famous marketing mantra. Location is always very important when opening a physical store for example, or when choosing where to live. The same principles extend to the online medium. This article will shed some light over some proven techniques that anyone can use in order to rank better in local search queries. Localized content Knowing your target audience is key for any business. Even more so, knowing what type of content and what tone of voice should you use is essential to better communicate with your audience. So, you have a local store with a local audience, right? Than why should you focus on creating content better suited for everyone regardless of the location, instead of creating engaging and relevant content for your local buying audience. Communicating with your customers using local language particularities will provide a more direct tone of voice ensuring that you are treating your customers as equals. Also, providing local and relevant news, talking about local events and community activities will be a welcome addition for your customers, enhancing the perception of your brand as an integral part of the community. Optimized website Regardless of the location and modus operandi of a business, it’s still important to have and maintain a well written and optimized website. A website represents for many customers the first interaction that a client will have with your business. That’s why you need to provide your customers with the best experience from start to finish. When optimizing your website for local search, you should keep in mind to use content...