Creating an inspiring brand story

Creating an inspiring brand story

If you want to form connections with potential customers and clients, having a great brand story is key. This type of content enables people to identify with your brand and care about it, its the „why and how“ of your business, including your driving mission, your struggles, and your successes. A brand story should not only present facts but also evoke feelings. In order to help you create your own brand story, here are the key elements to putting together a narrative that will resonate with your followers, and help your business grow.   Honesty and transparency Authenticity can only be achieved through honesty and transparency. You’d be surprised how quickly people can figure out if you’re trying to fool them. Customers appreciate businesses that are upfront with their intentions.   Purpose and vision It’s not enough for a business to exist simply to make profits. What makes a business truly have a „brand“ is the big picture. A brand with a purpose will do a lot better in the long term. Your vision is all about the impact you want your brand to make in the world, and everything you do in your business should fit that vision in the long term.   Values The set of principles your brand follows is what enables you to execute your vision. It shapes your internal culture and guides personnel in day-to-day operations. It’s also good if your brand shares the same values as your customers.   Products and Services The lifeblood of a business is the products and services it’s selling. They have to live up to the brand story...
Social media marketing tips to boost your conversions

Social media marketing tips to boost your conversions

Nowadays, literally, everyone with a smartphone has access to social media. As a consequence, many people think that they know what it takes to build a brand, and selling products using those tools. They’re good at taking pretty pictures and using clever hashtags. But there’s much more to social media marketing than getting a few Likes on a picture.